The region contains some 3100 enterprises working in the creative sector
The creative enterprise sector has some 3100 companies working in and around the urban community of Strasbourg, a figure equivalent to 9.4% of the total number of companies. The creative professions employ 10,000 people, or 4% of the total job market, within three main areas:
- arts and heritage: performing and visual arts, heritage, museums, arts and crafts
- cultural industries: film, books, music albums, audiovisual, press, media
- creative industries: architecture, design, fashion, advertising.
The creative sector is one of the four key sectors that form Strasbourg Éco 2020, the cornerstone of the CUS' economic development strategy and is a key driver for the city's economic growth. Most of the companies within the sector are either micro-enterprises or SMEs, with firm roots in the local economy, a skilled, versatile workforce and often working within local, national or international networks.
These creative enterprises are also important driving forces for economic and social innovation in a number of other sectors, both within Strasbourg and internationally. They provide a considerable attraction for cultural tourism and are in the vanguard of innovation in information and communication technologies. The creativity economy is also an important source of new products and services for the whole of the local economy.
A position and an objective
The creative sector strategy is part of the Strasbourg, European Laboratory positioning and sets out to focus the creative resources of the region for driving new jobs, stimulating existing companies and creating new ones and enhancing the image of the city of Strasbourg.
The strategy is based on three levers:
- Sectors and regions: provide the sector with a firm foundation and generate fertile ground for creative enterprises within the region
- Knowledge and innovation: encourage innovation-led projects through a closer relationship between artists, new technologies and entrepreneurship
- Influence and attractiveness: drive the national and international image and visibility of Strasbourg as a centre of creative excellence.
The strategy has a strong cross-cutting aspect, which will allow it to develop alongside and in cooperation with the cultural sector, city planning projects, higher education, the digital economy, the crafts industry and the social economy.
The Seegmuller warehouse: a new creative centre in the Quartier Malraux
The old Seegmuller warehouse is the centrepiece for a project for creating a centre for artistic creation, digital technologies, culture and economic development. Covering an area of 2000 m² over three levels, the new centre is due to open in autumn 2013. Located within the immediate vicinity of the Malraux media library, the Cité de la Musique et de la Danse and the future international student residence, the centre will bring a new dynamic to the Malraux creative district, a cornerstone of the Deux Rives major urban development plan. The ground floor of the centre is designed to include a co-working space (La Plage). To find out more, read the Digital economy section.
Objective: experiment, exchange, innovate.
Boost the dynamic Image sector
Strasbourg has played a pioneering role in supporting the audiovisual sector and the city is host to a number of leading organisations, including the European Audiovisual Observatory, ARTE, Eurimage, France 3 Pôle Grand Est, INA Grand Est, Vidéo Les Beaux Jours, iconoval Pôle Image Alsace and Alsace Cinémas. This is a dynamic, but still fragile sector, and the City has provided help, in the form of funding to help three Strasbourg Cinemas to switch to digital projection equipment and by setting up structural support funding for audiovisual production companies.
Objective : be better in anticipating, producing, broadcasting and distributing.
Encourage partnerships between the creative sector and local companies
in January 2012, Strasbourg launched 2 calls for innovation-led projects, in partnership with iconoval - Pôle Image Alsace, to encourage partnerships between the creative sector and local companies. TANGO sets out to stimulate innovative projects led by local SMEs, while SCAN is intended to encourage the increased use of digital applications and practices within the City's cultural offering.
Objective: pooling talents, developing partnerships, boosting the local economy.
Technological and creative innovation
Strasbourg has put itself forward as a European Laboratory and the city and its region have an outstanding track record of projects, companies and organisations involved in innovation, research and development, a prime example of which is the University of Strasbourg and its work within the Investing in the Future programme. The local authorities are also working alongside the Economics Faculty of the University to set up a Project Laboratory as a launching pad for creativity, bringing together companies, creative talents and technological innovation. The Autumn School of Creativity Management, held in Strasbourg in November 2011, sent a strong signal of the City's intentions.
Objective: value creation, new jobs, new public and private goods and services in and around Strasbourg.
Encourage tradition and invention in arts and crafts
Arts and crafts, while based on tradition, require a spirit of invention and creativity to move forward. Every year, Strasbourg works with the Fédération Régionale des Métiers d'Art d'Alsace (FREMAA - the regional arts and crafts federation) on a variety of projects, such as the International Cultural Heritage Fair in Paris, and the 10-19 crafts exhibition in December.
The City is firmly committed to supporting the sector.
Objective : a threefold requirement, tradition, invention, creativity.